The cut of about 15% of the workforce comprised mainly of in-store brand promoters who were put out of work after thousands of small phone-retailing shops shut down.
While influencers and content creators have been around for a while now, it is only in the last couple of years that the market has tuned into their sphere of influence.
As per details available with ET, 30,321 jobs had been created by July 16 at 226 business process outsourcing (BPO) units operationalised across the country in 28 states.
Expats are an important source of senior talent across sectors including consumer, automotive, manufacturing and IT, with executives paid upwards of Rs 5 crore annually.
They are looking to recruit from companies such as Microsoft, Google, TCS, HCL Technologies, Ericsson and Nokia to help with network digitisation and preparing for 5G.
From motivating team-mates to stay fit, to coming up with business solutions, fitness is more than just personal health and productivity for these young leaders