Buyers stand to lose if phone companies go for price parity: Experts

Mobile phones often cost Rs 2,000-3,000 less on e-commerce channels than in physical stores owing to exclusive deals with handset brands. Currently, e-commerce channels account for nearly 40% of overall sales of smartphones while bricks-and-mortar stores sell the bulk of handsets, according to data from TechArc Research.

from Hardware-Tech-Economic Times https://economictimes.indiatimes.com/tech/hardware/buyers-stand-to-lose-if-phone-companies-go-for-price-parity-experts/articleshow/73718075.cms
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