Prominent malls in India for years had revenue-sharing agreements with retailers & the shopping centres would get daily or real-time sales data from brands through a common technological platform. Now such platforms are evolving to capture various other information on buying patterns & preferences of consumers to help malls drive sales & footfalls.
from Blogger http://rvakr.blogspot.com/2019/12/now-malls-mine-customers-data-to-offer.html
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